Use this calculator to estimate the monthly recurring revenue you could generate by offering white label license plate recognition through PLACA.AI partner program. Adjust the inputs to match your portfolio.
How to Use This Calculator
Enter your numbers in each section below. The revenue estimate at the bottom updates based on your inputs.
Your Portfolio
Step 1: How many locations do you manage? Count each HOA community, parking lot, office building, or other property as one location.
Step 2: How many cameras per location on average? A typical HOA community entry has 1 to 4 cameras. A commercial parking lot has 2 to 6 cameras. An office building has 1 to 3 cameras.
Step 3: What percentage of your clients would you expect to adopt LPR? Most partners find 30 to 60 percent of existing clients will add LPR when presented with it. Use 30 percent for a conservative estimate.
Reference Estimates by Portfolio Type
HOA Management Company – 25 Communities
- Assumed cameras per community: 3
- Adoption rate: 40 percent (10 communities)
- Total cameras: 30
- Your cost (Growth Partner): $599 per month plus $12 per additional camera = approximately $839 per month
- End-client pricing at $35 per camera: 30 cameras x $35 = $1,050 per month in revenue
- Net monthly margin: $211 per month
- As adoption grows to all 25 communities (75 cameras): Revenue $2,625 per month, cost approximately $1,499 per month, net margin $1,126 per month ($13,512 per year)
Parking Management Company – 15 Lots
- Assumed cameras per lot: 4
- Adoption rate: 60 percent (9 lots)
- Total cameras: 36
- Your cost (Growth Partner): $599 plus $12 x additional cameras = approximately $971 per month
- End-client pricing at $40 per camera: 36 cameras x $40 = $1,440 per month in revenue
- Net monthly margin: $469 per month
- At full portfolio of 15 lots (60 cameras): Revenue $2,400 per month, cost approximately $1,319 per month, net margin $1,081 per month ($12,972 per year)
Security Integrator – 40 Active Clients
- Assumed cameras per client: 4
- Adoption rate: 25 percent (10 clients)
- Total cameras: 40
- Your cost (Growth Partner): $599 plus $12 x additional cameras = approximately $1,079 per month
- End-client pricing at $45 per camera: 40 cameras x $45 = $1,800 per month in revenue
- Net monthly margin: $721 per month
- At 50 percent adoption (80 cameras): Revenue $3,600 per month, cost approximately $1,559 per month, net margin $2,041 per month ($24,492 per year)
Revenue at Scale
The compounding effect of recurring revenue becomes significant at 100 or more cameras. Here is what annual net margin looks like at different camera counts, assuming $35 per camera per month end-client pricing and Growth Partner wholesale rates:
- 25 cameras: approximately $5,700 net margin per year
- 50 cameras: approximately $13,800 net margin per year
- 100 cameras: approximately $27,600 net margin per year
- 250 cameras: approximately $73,800 net margin per year
- 500 cameras: approximately $157,800 net margin per year
These figures do not include the one-time setup fees you collect from clients when they activate the platform on their property, which typically range from $250 to $1,000 per site depending on how you structure your client agreements.
What Affects Your Actual Numbers
Your real margin will vary based on:
- Your end-client pricing: Premium markets such as luxury residential, high-security commercial, or valet operations can command $50 to $75 per camera per month
- Setup fees you charge clients: Most partners charge $150 to $500 per site for onboarding, resident registration setup, and training
- Camera count per site: More cameras per site means higher revenue and lower per-camera cost from PLACA.AI
- Annual vs monthly billing: Annual client billing provides certainty and typically allows you to reduce pricing slightly while maintaining margin due to lower churn risk
Ready to Calculate Your Exact Numbers?
Tell us about your portfolio and we will build a custom revenue projection based on your specific client mix, average camera count, and target pricing. Most partners are surprised by how quickly the monthly recurring revenue covers the setup investment.
Contact us for a custom revenue projection or review our partner pricing tiers in detail.
Part of the PLACA.AI White Label Partner Program. See also: