White Label LPR Software Pricing
PLACA.AI Partner Program
Launch your own branded license plate recognition platform. PLACA.AI is your wholesale infrastructure — you set the price, own the client relationship, and keep the margin.
Founding Partner Pricing — Limited to 25 Partners50% off setup • 3 months base fee free • Wholesale rate locked for life
Suggested Retail Pricing vs. the Market
PLACA.AI partners resell a fully managed, white-labeled LPR service — not DIY software. Here’s how suggested retail compares to the competitive landscape:
| Solution | Type | Typical Monthly Price |
|---|---|---|
| Genetec AutoVu | Enterprise managed LPR | $200–$500/camera/mo |
| Rekor / OpenALPR | Cloud, self-managed | $50–$150/camera/mo |
| Axis LPR | Software only, no service | $30–$80/camera/mo |
| Industry managed LPR average | Full-service managed | $75–$150/camera/mo |
| Your retail on PLACA.AI | White-labeled managed service | $150/camera/mo ✓ |
Partner Program Tiers
Each tier includes your branded dashboard, mobile app, support routing, and all software updates. Choose the program that matches your business type.
Security Integrator — Starter
Camera installers entering LPR resale
-
$2,000
one-time setup -
$299/mo
platform fee
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
Security Integrator — Growth
Regional integrators with larger portfolios
-
$4,000
one-time setup -
$599/mo
platform fee
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
HOA & Apartment Access
HOA managers, apartment operators, gated communities
-
$4,000
one-time setup -
$599/mo
platform fee
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
Valet & Self-Parking
Parking operators, valet companies, lots & garages
-
$5,000
one-time setup -
$699/mo
platform fee
- QR Pay Parking Location
-
$99/mo
$349-$449/mo retail
- LPR + QR + Barrier Location (full auto-pay)
-
$149/mo
$499-$649/mo retail
Towing & Enforcement
Towing companies and private enforcement teams
-
$5,000
one-time setup -
$999/mo
platform fee
- Towing Management Software Fee (per patrol property)
-
$69/mo
$129/mo retail
- Per Truck
-
$99/mo
$199/mo retail
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
Security Integrator — Starter
Camera installers entering LPR resale
-
$2,000
one-time setup -
$299/mo
platform fee
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
Security Integrator — Growth
Regional integrators with larger portfolios
-
$4,000
one-time setup -
$599/mo
platform fee
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
HOA & Apartment Access
HOA managers, apartment operators, gated communities
-
$4,000
one-time setup -
$599/mo
platform fee
- Parking Management Software Solution Fee
-
$99/mo
$199/mo retail
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
Valet & Self-Parking
Parking operators, valet companies, lots & garages
-
$5,000
one-time setup -
$699/mo
platform fee
- QR Pay Parking Location
-
$99/mo
$349-$449/mo retail
- LPR + QR + Barrier Location (full auto-pay)
-
$149/mo
$499-$649/mo retail
Towing & Enforcement
Towing companies and private enforcement teams
-
$5,000
one-time setup -
$999/mo
platform fee
- Towing Management Software Fee (per patrol property)
-
$69/mo
$129/mo retail
- Towing Management Software Fee (per truck)
-
$99/mo
$199/mo retail
- LPR Property Monitoring Camera (includes wireless gate control opening)
-
$75/mo
$150/mo retail
How per-camera pricing works: Security Integrator tiers include cameras in the platform fee — the $75/mo rate applies only to cameras beyond the included bundle. HOA and Towing tiers have no bundle — every camera is billed at $75/mo. Valet tiers wrap camera cost into the per-location fee — no separate camera charge.
Volume Discount Program
All programs include automatic volume discounts. The more you manage, the less you pay wholesale — applied at billing, no contracts or minimums required.
| LPR Property Monitoring Camera | |||
|---|---|---|---|
| Cameras Managed | Your Wholesale | Discount | Margin at $150 Retail |
| 1–50 | $75/mo | — | $75/camera (50%) |
| 51–150 | $65/mo | 13% off | $85/camera (57%) |
| 151–300 | $57/mo | 24% off | $93/camera (62%) |
| 301+ | $52/mo | 31% off | $98/camera (65%) |
| Parking Management Software Solution Fee | |||
|---|---|---|---|
| Properties Managed | Your Wholesale | Discount | Margin at $100 Retail |
| 1–5 | $99/mo | — | $100/property (50%) |
| 6–15 | $85/mo | 14% off | $114/property (57%) |
| 16–30 | $75/mo | 24% off | $124/property (62%) |
| 31–50 | $65/mo | 34% off | $134/property (67%) |
| 51+ | $60/mo | 39% off | $139/property (70%) |
| Towing Management Software Fee (per property) | |||
|---|---|---|---|
| Properties Managed | Your Wholesale | Discount | Margin at $120 Retail |
| 1–10 | $69/mo | — | $60/property (46%) |
| 11–25 | $59/mo | 14% off | $70/property (54%) |
| 26–50 | $52/mo | 25% off | $77/property (60%) |
| 51+ | $45/mo | 35% off | $84/property (65%) |
| Per Truck (Towing & Enforcement) | |||
|---|---|---|---|
| Trucks Managed | Your Wholesale | Discount | Margin at $199 Retail |
| 1–10 | $99/mo | — | $100/truck (50%) |
| 11–25 | $85/mo | 14% off | $114/truck (57%) |
| 26–50 | $75/mo | 24% off | $124/truck (62%) |
| 51+ | $65/mo | 34% off | $134/truck (67%) |
| Parking Location — QR Pay | |||
|---|---|---|---|
| Locations Managed | Your Wholesale | Discount | Margin at $399 Retail |
| 1–5 | $99/mo | — | $300/location (75%) |
| 6–15 | $85/mo | 14% off | $314/location (79%) |
| 16–30 | $72/mo | 27% off | $327/location (82%) |
| 31+ | $59/mo | 40% off | $340/location (85%) |
| Parking Location — LPR + QR + Barrier | |||
|---|---|---|---|
| Locations Managed | Your Wholesale | Discount | Margin at $549 Retail |
| 1–5 | $149/mo | — | $400/location (73%) |
| 6–15 | $129/mo | 13% off | $420/location (76%) |
| 16–30 | $109/mo | 27% off | $440/location (80%) |
| 31+ | $89/mo | 40% off | $460/location (84%) |
What Your Business Looks Like at Every Stage
Examples using the HOA & Apartment Access tier at suggested retail pricing.
Stage 1
Getting Started — 5 Properties • 20 Cameras
| Item | Revenue | Cost |
|---|---|---|
| 5 properties × $199 | $995 | $495 |
| 20 cameras × $150 | $3,000 | $1,500 |
| Platform base fee | — | $599 |
| Monthly Profit | $1,401/mo | |
| Margin | 35% | |
| Setup Recovery | 3.2 mo | |
Stage 2
Growing — 15 Properties • 75 Cameras
| Item | Revenue | Cost |
|---|---|---|
| 15 properties × $199 | $2,985 | $1,275 |
| 75 cameras × $150 | $11,250 | $4,875 |
| Platform base fee | — | $599 |
| Monthly Profit | $7,486/mo | |
| Margin | 53% | |
| Annual Gross | $89,832 | |
Stage 3
Established — 35 Properties • 210 Cameras
| Item | Revenue | Cost |
|---|---|---|
| 35 properties × $199 | $6,965 | $2,275 |
| 210 cameras × $150 | $31,500 | $10,920 |
| Platform base fee | — | $599 |
| Monthly Profit | $24,671/mo | |
| Margin | 64% | |
| Annual Gross | $296,052 | |
Founding Partner Program
PLACA.AI is accepting a limited group of founding partners who will launch first, lock in the lowest wholesale rate permanently, and build their brand in their market before anyone else does.
| Program | Standard Setup | Founding Setup (50% Off) | 3-Month Base Savings | Total Year-1 Savings |
|---|---|---|---|---|
| Security Integrator — Starter | $2,000 | $1,000 | $897 | $1,897 |
| Security Integrator — Growth | $4,000 | $2,000 | $1,797 | $3,797 |
| HOA & Apartment Access | $4,000 | $2,000 | $1,797 | $3,797 |
| Valet & Self-Parking | $5,000 | $2,500 | $2,097 | $4,597 |
| Towing & Enforcement | $5,000 | $2,500 | $2,997 | $5,497 |
Founding partner pricing closes once 25 active partners are onboarded. Wholesale rates lock for life.
Who Should Apply
- Security Integrators
- HOA Managers
- Property Management Companies
- Towing Companies
- Parking Operators
- Apartment Operators
- Access Control Dealers
- Hospitality Groups
- Security Integrators
- HOA Managers
- Property Management Companies
- Towing Companies
- Parking Operators
- Apartment Operators
- Access Control Dealers
- Hospitality Groups
Frequently Asked Questions
What do I pay per LPR Property Monitoring Camera?
Starting at $75/camera/month wholesale. Each camera includes the wireless gate control opening option. Volume discounts apply automatically at 51, 151, and 301 total cameras across all your clients.
What is the Parking Management Software Solution Fee vs. the Towing Management Software Fee?
The Parking Management Software Solution Fee ($99/mo wholesale) covers resident permit management, visitor registration, LPR gate access, and occupancy monitoring — for HOA, apartment, and property management partners. The Towing Management Software Fee ($69/mo wholesale) is purpose-built for towing enforcement: patrol history, digital ticketing, tow authorization alerts, and compliance documentation.
How do camera bundles work across tiers?
Security Integrator tiers include cameras in the platform fee (10 for Starter, 50 for Growth) — the $75/mo rate only applies to cameras beyond the bundle. HOA and Towing tiers have no bundle — every camera is billed at $75/mo. Valet and Parking tiers wrap camera cost into the per-location fee — no separate camera charge.
What should I charge my clients?
Suggested retail is $150/camera/mo and $199/property/mo for most programs. Many partners charge $175–$250/camera based on service level and local market. Managed LPR services in the market run $75–$500/camera/month — your suggested retail is positioned competitively below the market average.
Do cameras across different client accounts count toward my volume tier?
Yes. Your total active cameras and properties across all clients on your platform count toward your volume tier, applied automatically at billing. No minimums or contracts required to unlock a tier.
Do my clients ever see PLACA.AI?
No. The dashboard, mobile app, and all client-facing workflows are fully branded under your company name.
Is there a long-term contract?
Month-to-month is available. Annual commitments receive a discount on the monthly base fee.
Ready to Launch Your Branded LPR Platform?
Apply today and a member of our partner team will be in touch within 24 hours.
sales@placa.ai • Grand Prairie, TX 75050